Brief—
An invite and catalogue for artist, Chong Bin Park’s exhibition Inside Outside at the Corn Exchange Gallery, Edinburgh.

Solution—
The invite is a sheet of folded down, ultra-lightweight, Bible paper printed in one colour. This concept was conceived after meeting with Chong Bin and gaining insight into the artist’s themes. Rather than concentrating on the literal physicalisation of the work, I tried to create a piece that was sensitive to the artist’s approach and thinking: pure, honest and evocative.

The catalogue continues to develop the idea of inside/outside and the invisible vulnerability of Chong Bin’s work. It takes elements from the invite and uses them to explore even more about the artist’s way of thinking. In a similar way to the invite, the catalogue splits the emotional and the rational information to create more emphasis on the idea of inside and outside and the invisible vulnerability of the work

The catalogue uses foreshortened, French-folded sheets of lightweight paper to deliver information. The more factual information is printed on the outside while the more emotive information is printed within the paper’s folds. Variations in image size and placement coupled with the stock changes between gloss and matt Chromolux create a changing pace  throughout the book, taking the reader on a journey through Chong Bin Park’s work.

Awards & Press—
• Featured in Grafik and Design Week 
• Commended Finalist, Design Week Awards ’08
• Winner, Silver Award, Clio Awards ’08
• Winner, Silver Award, Roses Awards ’08

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Completed under creative direction at / intellectual property of Navyblue