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Arjowiggins
Curious Paper, promotional mailer
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Brief
A mailer that showcases a range of Arjowiggins’ ‘Curious collection’ papers. It was to be sent to several design studios
throughout Europe and so had to have international appeal and not be specific to one culture or language.

Rationale
Taking letters from the word ‘Curious’, I designed a series of interesting and unusual letterforms in equally interesting and unusual
print techniques of a range of paper stocks. Two illustrators were also used: Si Scott was commissioned to design a question mark
and the skeletal ‘O’ was sourced from and alphabet designed by Björn Johansson. Each letter was printed on a card of its own and
these sat inside a slipcase with an information card.

The print processes used were:
?.— Silk-screened in a gloss black ink
C — A laser-cut halftone screen
U — A multi level blind emboss on waxy, tactile paper
R — A holographic foil
I..— 3 fluorescent pantones
O — UV ink on translucent paper
U — Thermochromic (heat sensitive colour-changing) ink
S — A tinted UV varnish

Awards & Press
• Featured in Design Week

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Completed under creative direction at / intellectual property of Blast
‘?’ illustration by Si Scott (www.siscottstudio.com)
‘O’ illustration by Björn Johansson (www.solution.se)