Brief—
A brochure to promote D&AD's Universities and Colleges Programme

Solution—
A cheque-book style brochure that contains perforated vouchers that can be exchanged for concepts such as ‘knowledge’, ‘advantage’ and ‘insight’ — things which the reader would gain from going to the lectures.

The vouchers were printed on uncoated stock with a holographic foil whilst the text pages were printed on gloss with a full-bleed UV coating to give an ultra-glossy feel.

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Completed under creative direction at / intellectual property of Radford Wallis