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Client—
Arjowiggins

Project—
Digital Paper promotional book + other collateral

Brief—
A book to promote the new range of paper for digital printing from Arjowiggins. Sent out in several different languages  as part of a Europe-wide campaign.

Solution—
Printed digitally on a variety of paper stocks from the rane, ten leading practitioners in visual art contributed something in response to the title: ‘Inspired by Digital’. These were: Photographers, John Ross, Matt Stuart and Lee Mawdsley; illustrator and artist, Paul Davis; typographers, Bruno Maag and Jeremy Tankard; designers, Vince Frost, Fernando Gutiérrez and Jack Dahl of Danish studio, Homework and illustration studio, eBoy.

 

The cover of the book was laser cut with a dot pattern that references the punched tape that the first digital computers used. Each contributor has their own spread with a foreshortened, tipped-in page that talks about their own experiences of the ever-progressing, digital world.

Awards & Press—
• Finalist, Design Week Awards ’10


Completed under creative direction at / intellectual property of Blast


       
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