A poster to promote a talk by Paul Hewitt, a fourth-generation printer at Generation Press.
A play on the Who lyrics “Talkin’ ’bout my generation”, as Paul would literally be talking about
his “Generation”. The Who roundel is created by multiple, keylined rings of 100% cyan, magenta,
yellow and a varnish that when stood a distance away from, appear as solid colour.
The poster was printed in CMYK with a varnish and a silver ink on various different stocks
including Cyclus Offset and Chromolux.
Completed under creative direction at / intellectual property of Blast