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Generation Press
Poster for a talk by Paul Hewitt
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Brief
A poster to promote a talk by Paul Hewitt, a fourth-generation printer at Generation Press.

Rationale
A play on the Who lyrics “Talkin’ ’bout my generation”, as Paul would literally be talking about
his “Generation”. The Who roundel is created by multiple, keylined rings of 100% cyan, magenta,
yellow and a varnish that when stood a distance away from, appear as solid colour.

The poster was printed in CMYK with a varnish and a silver ink on various different stocks
including Cyclus Offset and Chromolux.

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Completed under creative direction at / intellectual property of Blast