Brief—
Brand identity refresh and guidelines documents for Virgin Atlantic.

Extent—
Working freelance from May–December 2010 at design studio Purpose, I created a brand guidelines document for a refreshed identity for Virgin Atlantic.

Work involved included:
• tone of voice throughout the different areas of the brand
• photography and illustration styles;
• how they use typography, colour and layout;
• logo usage
• creating a series of ambient sky graphics for their different cabin classes

—
Completed under creative direction at / intellectual property of Purpose